As a marketer, it is important to remember that you are constantly competing for the attention of potential customers. The best way to grab the attention of your audience and convince them that your product or service is worth their money is to engage them in a direct manner. The following direct marketing strategies will help you get the attention of your audience and get your message across.
1. Text Messaging
Text messaging is one of the latest direct marketing strategies. Get people to subscribe to your text alerts by promising valuable information and keep them updated about new products or sales while they are on the go. This is an ideal option if your target audience is likely to use mobile phones to shop or stay informed.
Sending emails to your audience is ideal if you rely on online promotion to sell products or services. You can either send out promotional emails to generate leads or stay in touch with existing customers by creating a newsletter. The key to a successful email marketing campaign is to share valuable information and grab the attention of your recipients so they will open your emails and follow your links.
3. Interactive Website
Launching an interactive website or an app is a bold direct marketing move. You should invest in an app or an interactive site if you are targeting a young audience and not sacrifice the usability or quality of your content for the sake of creating an interactive interface.
4. On Line Ads
Online ads are a very affordable way of reaching out to Internet users. You need to carefully target your audience in order to get good results and choose a reliable advertising service. Keep track of your conversion and click-through rate to make sure your online ads are fulfilling their purpose.
Mailing fliers, promotional letters and catalogues can seem outdated but this direct marketing strategy is still very efficient if your goal is to reach out to a local audience or to a niche that does not shop online. Printing out fliers, letters or catalogues can be expensive, which is why you need to create a database of existing and potential customers and constantly assess their interest in your campaign to decide whether or not they should be included in a mailing campaign.
Targeted television commercials have become more affordable over the years. You can get excellent results with TV ads as long as you know how to target your audience in function of the time slots and TV programs. Your TV ad can also be used as part of an online video marketing campaign.
7. Print Media
Do not neglect newspapers and magazines. It is true that the Internet and television have replaced newspapers as a source of information but certain niches still read newspapers and magazines. Newspapers are an ideal way to reach out to a local audience while magazines can be used to promote a product or a service to a niche interested in a very specific topic.
Outdoor advertising is a good way to increase brand awareness because of the high number of people who will see your ads. It is true that other marketing channels have replaced outdoor advertising but an eye-catching billboard located near a busy road will be noticed by many drivers during their daily commute. You need to make a strong visual statement to grab the attention of passerbies or drivers and get good results from your outdoor advertising campaign.
These eight direct marketing strategies will help you increase brand awareness and boost your sales. Regardless of the method you decide to use, it is important to assess your impact, for instance by keeping track of the sales you generate or by using surveys to measure brand awareness.
Written by Staff Writers, edited by Peter Spann
About Peter Spann
Retail | Tourism & Hospitality | Professional Services | Financial Services | Digital On-Line
Emotional Direct Response Copywriter | Blog | Books | Novels | Film Scripts
3 Best Selling Books published by Harper Collins
His goal is to help people make their dreams come true.
His personal interests include travel, boating, aviation, fine art, writing, and film.
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