Posts

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Supercars = Super Business Plan

by Peter Spann Today I spent the day at the V8 Supercars in Sydney Motorsport Park (Eastern Creek) and it occurred to me there is a lot you can learn about your business plan from motor racing. I am a recovering rev-head from way back. It's…
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Is anybody as obsessed by business cards as I am? 

I must admit I love business cards. Not the boring ones that just say a person name, outdated title, qualifications and blah, blah, blah... But ones that are well thought out, brilliantly designed and amazingly printed. A business card…
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The Importance of a Digital Marketing Strategy

Strategic marketing has long been considered essential for success. by Staff Writers, edited by Peter Spann The necessity of setting measurable goals, executing tactics specifically to achieve these goals and measuring success after the fact…
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5 Ways to Step Up your Social Media Marketing Game Plan

by Staff Writers and Peter Spann   Social media is a big part of most if not all business marketing plans today. In fact, you will find it extremely difficult to find a marketer who won't claim social media marketing as being imperative…
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Top 8 Direct Marketing Strategies

As a marketer, it is important to remember that you are constantly competing for the attention of potential customers. The best way to grab the attention of your audience and convince them that your product or service is worth their money is…