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The Importance of a Digital Marketing Strategy

Strategic marketing has long been considered essential for success. by Staff Writers, edited by Peter Spann The necessity of setting measurable goals, executing tactics specifically to achieve these goals and measuring success after the fact…
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5 Ways to Step Up your Social Media Marketing Game Plan

by Staff Writers and Peter Spann   Social media is a big part of most if not all business marketing plans today. In fact, you will find it extremely difficult to find a marketer who won't claim social media marketing as being imperative…
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Is Facebook Marketing A Necessity?

Facebook has undeniably become the most popular social media platform of the Western world. Facebook boasts 1,250 million active monthly users and this number is steadily growing. Besides allowing people to connect with friends, relatives…