I must admit I love business cards.
Not the boring ones that just say a person name, outdated title, qualifications and blah, blah, blah…
But ones that are well thought out, brilliantly designed and amazingly printed.
A business card should be more than just who you are and how to contact you – it should be a pint sized branding statement and a mini-marketing machine.
In the past my team have had business cards that are both a standard card but then a threefold mini-brochure on our products and a tear off referral device with a bold offer on it. We would get dozens of those responses per month.
And they don’t just have to be plain printed on card.
Here are some great ideas…
Cosmetic Surgeon Business Card
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Yoga Trainer Business Card
Advertising Agency: Marked for Trade
Tearable Divorce Lawyer Business Card
Notice the card has the information on both sides
Plumber “Business Card”
(These images originally appeared on Bored Panda)
For inspiration Francesco Mugnai publishes the best business cards from around the world monthly.
Or check out these Pins on Your Business Card Sucks
Letter Press – Old School Glam
My favourite form of printing for business cards is letter press.
It’s old fashioned, takes a lot of time and is expensive but the finished product is worth it.
Letterpress is usually printed onto thick, tactile, uncoated paper and can be embossed, foil stamped, die cut or have any manner of creativity applied. They never fail to impress.
See the gorgeous work of The Distillery, one of Australia’s best letterpress printers.
No matter what you choose with your card, make sure it stands out.
People still expect to exchange a card with you when they meet you and ensure yours attracts attention.
When they do they are a talking point that builds rapport and gets a conversation going.
A business card should create your brand and make a statement about your company. It should stand out from your competitors who no doubt have something bland and uninteresting.
Always send a business card with any personal correspondence like a thank you card or even an invoice and leave a space on it so you can hand write a message or personal note.
If you have a special card please send it to me!
Written by Peter Spann
Peter Spann is a business coach, writer, presenter and investor.
His goal is to help people make their dreams come true.
© Copyright: 2014 Peter Spann – All rights reserved