Facebook has undeniably become the most popular social media platform of the Western world. Facebook boasts 1,250 million active monthly users and this number is steadily growing.
Besides allowing people to connect with friends, relatives and colleagues, Facebook also provides business owners like you with an amazing opportunity to promote your products or services. Did you know that 80% of social media users would rather connect with brands via Facebook instead of other social media platforms?
What can you achieve with Facebook marketing?
Facebook is an excellent tool when it comes to increasing brand awareness. The average Facebook user has 130 friends. If you can get users to interact with you on Facebook, some of their friends will discover your brand. Facebook is also a great way to share links to your content and to generate interest for your products. Using this platform could help increase traffic to your site and perhaps generate more sales.
Facebook users like pages that belong to businesses because they identify with the brand. Getting Facebook users to like your page means your brand will become a part of the identity they construct on social media. The more they interact with your posts and brand, the more they will identify with your brand and will become likely to influence their friends.
There are over 488 million mobile users who visit Facebook or use the Facebook app regularly. Your Facebook marketing campaign could be the beginning of a wider mobile marketing campaign and help you reach out to new niches.
You will see that I have 3 personal Facebook pages:
My personal page on Facebook: Facebook | Peter Spann | Personal Page
My business page on Facebook: Facebook | Peter J Spann | Business Page
My travel site: https://www.facebook.com/peterthetravelguru
How can you generate an interest for your Facebook marketing campaign?
Start by connecting your Facebook page with your other marketing campaigns. Add a link to your Facebook page to your site, blog and at the bottom of your promotional emails. If you own a brick and mortar business, mention your Facebook page to the customers who come in.
Generate an interact for your Facebook page by promising something valuable to your customers. You could for instance post updates about new products, share coupon codes or organize a giveaway for the customers who connect with you on Facebook. Encouraging customers to send you questions or feedback via Facebook is another efficient way of getting them to engage with your campaign.
Keep your audience interested in your campaign by sharing valuable content. Share links to your blog posts or external websites if you think your audience will find this content interesting and valuable. You could also share exclusive information and promotional offers. Use the Facebook Insights tools to get an idea of which updates get the most comments, likes and shares. You can then focus on sharing similar updates to keep your audience interested.
Using Ads to Build Awareness
Think about using ads or sponsored posts to draw attention to your campaign. You can start with as little as $5. Facebook relies on data shared by its users to target them in function of their demographics or interests. Paid ads and sponsored posts are fairly affordable and Facebook makes it very easy for you to control your advertising budget. However, clicks are not guaranteed and some users might see your ads and promoted posts as spam. Take some time to think about the kind of return on investment you expect from this strategy to decide if it is adapted to your needs.
Getting started with Facebook is very easy and you can reach out to existing customers or find new niches by simply investing some of your time into sharing quality content and promoting your Facebook page. If you need help with Facebook marketing, contact us at Freedom Factory. We provide coaching services and helpful resources designed to help you succeed as a business owner.
Written by Staff Writers, edited by Peter Spann
About Peter Spann
Retail | Tourism & Hospitality | Professional Services | Financial Services | Digital On-Line
Creative Director of Aspiro ” We build market dominating cash flow machines attracting high value clients from automated lead generation, feeding into systemised high performance sales and delivery processes, creating profit and capital value for owners”.
Emotional Direct Response Copywriter | Blog | Books | Novels | Film Scripts
3 Best Selling Books published by Harper Collins
“Wealth Magic: From Broke to Multi-millionaire in Just 7 Years” – translated into seven languages, and was a best seller | “How to Build a $10 Million Property Portfolio in 10 Years” |“Little Pot of Gold” | Soon to be released: Ticket to Freedom
Peter Spann is a passionate presenter on the topics of Business, Investing, and Success Skills
Billion Dollar Sales Machine
Business building education that challenges you to optimise every part of your business for profitability and happiness.
Property Pay Day
Property Investing education that empowers you to build a growing portfolio of quality property assets that produce cash flow and equity. Free your future. Peter Spann draws on his 30 years of experience as a property investor and teaches you how to select, add value to a high growth property portfolio that will build you financial freedom.
Makes share market investing in blue chip and growth shares simple and easy. Unlock the time tested secrets of the greatest wealth building vehicle on the planet. Invest for today and the future. Instant cash flow, long term growth, and fast liquidity. Peter Spann teaches you and gives you the tools to research high performing shares, build a quality portfolio and protect it for the long term.
Generate monthly cash income from blue chip shares. Reduce risk from investing in the share market. Build long term growth. Build in protection for market falls. Peter Spann teaches you a strategy he became renowned for – The Buy Write (or as he prefers to call it – the Cash Cow). It combines Blue Chip Shares and Options to generate premium (income or yield) that can be used as monthly income, growth building or protection buffering for your share portfolio. Boost your yield, lower your risks.
Ticket to Freedom
In his signature event Peter Spann shares with you the mindset that will propel you to prosperity, give you the confidence you need to be a success and shift you to new levels faster than you may believe possible.
The Travel Guru
30 years experience in business:
- Marketing – Award winning copywriter – Australia’s Number One ringing Yellow Pages ad
- Financial Services (BRW’s 41st fastest growing company in Australia – 2008, Telstra Business Awards Finalist)
- Real Estate and Property development
- Retail (Australia’s fastest growing Pharmacy chain)
- Tourism and Hospitality (Trip Adviser’s Number One Ranked Property in the South Pacific for 3 years running, Steve Irwin Eco Tourism Award Hall of Fame winner)
- Venture capital – raised funds for an floated 3 public companies
He has had the privilege to serve on the boards and advised a number of private and public entities.
He is listed in ‘Who’s Who’ Queensland Edition, and his charity, Fox Smile helps underprivileged children with health and education.
He is well known for his inspirational seminars and films on life success, business, wealth creation and personal development. His goal is to help people reach their full potential.
His personal interests include travel, boating, aviation, fine art, writing, and film.
You can find his website here: www.peterspann.com.au
You can find his profile here: http://peterspann.info/
You can find his videos here: http://www.peterspann.tv/
Follow his personal page on Facebook: Facebook | Peter Spann | Personal Page
Like his business page on Facebook: Facebook | Peter J Spann | Business Page
It you are a Twitter fan find him here: Twitter
And he’s on LinkedIn too: LinkedIn
Important note and Disclaimer:
This publication is not investment advice. It is intended for wide distribution and then only to inform and illustrate.
This article has been prepared without taking account of any particular investor’s objectives, financial situation or needs. An investor should, before making any investment decisions, consider the appropriateness of the information in this article, and seek professional advice, having regard to the investor’s objectives, financial situation and needs.
Past performance is not a reliable indicator of future performance.
While every care has been taken in the preparation of this article, the publisher and Peter Spann make no representations or warranties, express or implied as to the accuracy or completeness of any statement in it including, without limitation, any forecasts.
The publishers and author expressedly disclaim all responsibility for any errors in or omissions from the information contained in this publication including all liability for any loss of damage suffered or incurred by any person as a result of or arising from that people placing any reliance, whether whole or in part upon the whole or any part of the contents of this publication.
© Copyright 2014 Peter Spann All Rights Reserved