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Supercars = Super Business Plan

by Peter Spann Today I spent the day at the V8 Supercars in Sydney Motorsport Park (Eastern Creek) and it occurred to me there is a lot you can learn about your business plan from motor racing. I am a recovering rev-head from way back. It's…
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Is anybody as obsessed by business cards as I am? 

I must admit I love business cards. Not the boring ones that just say a person name, outdated title, qualifications and blah, blah, blah... But ones that are well thought out, brilliantly designed and amazingly printed. A business card…
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The Importance of a Digital Marketing Strategy

Strategic marketing has long been considered essential for success. by Staff Writers, edited by Peter Spann The necessity of setting measurable goals, executing tactics specifically to achieve these goals and measuring success after the fact…
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Top 8 Direct Marketing Strategies

As a marketer, it is important to remember that you are constantly competing for the attention of potential customers. The best way to grab the attention of your audience and convince them that your product or service is worth their money is…
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5 Ways To Create An Email Marketing List That Will Increase Your Opt-In Rates

Most companies feel that email marketing is old hat, especially with the popularity of social media marketing.  However, those companies that ignore their email marketing campaign are doing themselves a disservice to themselves.  Here are…
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Is Facebook Marketing A Necessity?

Facebook has undeniably become the most popular social media platform of the Western world. Facebook boasts 1,250 million active monthly users and this number is steadily growing. Besides allowing people to connect with friends, relatives…