Most companies feel that email marketing is old hat, especially with the popularity of social media marketing.  However, those companies that ignore their email marketing campaign are doing themselves a disservice to themselves.  Here are some tips on how to create an effective email marketing list that will work for any type of business.

Effortless Sign-Up

People do not want to have to work at getting added to your email list.  The process needs to be as simple and natural as possible.

For example, if you are a retail store, have a pad and pen located in a popular place in the store for people to write their name and email address.  People are more willing to give up their email address of their own free will than if they are asked by ten sales associates.

Have the opportunity for people to sign-up for your emails on several different pages of your website.   Stick to the pages that get the most hits and have your sign-up area located at eye level.  Keep your form simple.  The more blanks that a person has to fill-in, the less likely they are to fill them out.

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Give Them What They Want

People are going to be more willing to sign-up if they are getting something tangible out of the deal.  The incentive that you provide needs to be something that your potential customers would want.  This could be a coupon, a tip sheet, an ebook, even promotional items such as a cup or t-shirt.

Shout It From The Roof Top

If you want people to sign-up for your email list, they have to know that you have one.   When you trade business cards with someone, let them know that you have a email list.  Do not be afraid to let them know that you have an email list and ask if they would like to be added.  Do not however add someone who said no.  That is bad business.  Use all your social media platforms to get the word out about your email list.  The more people that know that you have a list, the more people you will get to sign-up.

Be Useful and Not Promotional

Your emails need to provide your recipients with something useful.  They already know what you are selling or what you have to offer, so they do not want to hear about that.  Instead, provide them with the latest tips relating to the industry or a how to.  Keep your email simple and to the point.  Use bold headers and keep your paragraphs to a couple sentences each.  Make your headline short and direct.  Keep it around 35 characters so it is easily read on a mobile device.     Also, keep your mailings down to a minimum.  Send out enough email communications that people do not forget about you, but not to many that people will just delete them when they see them.

Test and Track

The only way to know if you email list is working is to test and track it.   Test to see what days people seem to favour getting an email from you.  Certain days may be better than others.  The time of day matters too.  If your business is food, consider sending your emails around meal times when people are thinking about food.  Track the success of your email campaign.  This will allow you to make adjustments to fully optimize your email list.

Email communications are still a very effective way to market your business or brand.  However, if you do not have a list of people to send an email to, it does not matter how great you can write an email.  Take a little time to build a great list and make sure to update it frequently.


Written by Staff Writers, edited by Peter Spann

About Peter Spann

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Peter Spann’s Profile…


Business Builder

Retail | Tourism & Hospitality | Professional Services | Financial Services | Digital On-Line

Creative Director of Aspiro ” We build market dominating cash flow machines attracting high value clients from automated lead generation, feeding into systemised high performance sales and delivery processes, creating profit and capital value for owners”.


Emotional Direct Response Copywriter | Blog | Books | Novels | Film Scripts


3 Best Selling Books published by Harper Collins

“Wealth Magic: From Broke to Multi-millionaire in Just 7 Years” – translated into seven languages, and was a best seller | “How to Build a $10 Million Property Portfolio in 10 Years” |“Little Pot of Gold” | Soon to be released: Ticket to Freedom


Peter Spann is a passionate presenter on the topics of Business, Investing, and Success Skills

Billion Dollar Sales Machine

Business building education that challenges you to optimise every part of your business for profitability and happiness.

Property Pay Day

Property Investing education that empowers you to build a growing portfolio of quality property assets that produce cash flow and equity.  Free your future.  Peter Spann draws on his 30 years of experience as a property investor and teaches you how to select, add value to a high growth property portfolio that will build you financial freedom.

DIY Shares

Makes share market investing in blue chip and growth shares simple and easy.  Unlock the time tested secrets of the greatest wealth building vehicle on the planet.  Invest for today and the future.  Instant cash flow, long term growth,  and fast liquidity.  Peter Spann teaches you and gives you the tools to research high performing shares, build a quality portfolio and protect it for the long term.

Cash Cow

Generate monthly cash income from blue chip shares.  Reduce risk from investing in the share market.  Build long term growth.  Build in protection for market falls.  Peter Spann teaches you a strategy he became renowned for – The Buy Write (or as he prefers to call it – the Cash Cow).  It combines Blue Chip Shares and Options to generate premium (income or yield) that can be used as monthly income, growth building or protection buffering for your share portfolio.  Boost your yield, lower your risks.

Ticket to Freedom

In his signature event Peter Spann shares with you the mindset that will propel you to prosperity, give you the confidence you need to be a success and shift you to new levels faster than you may believe possible.

The Travel Guru

30 years experience in business:

  • Marketing – Award winning copywriter – Australia’s Number One ringing Yellow Pages ad
  • Financial Services (BRW’s 41st fastest growing company in Australia – 2008, Telstra Business Awards Finalist)
  • Real Estate and Property development
  • Retail (Australia’s fastest growing Pharmacy chain)
  • Tourism and Hospitality (Trip Adviser’s Number One Ranked Property in the South Pacific for 3 years running, Steve Irwin Eco Tourism Award Hall of Fame winner)
  • Venture capital – raised funds for an floated 3 public companies

He has had the privilege to serve on the boards and advised a number of private and public entities.

He is listed in ‘Who’s Who’ Queensland Edition, and his charity, Fox Smile helps underprivileged children with health and education.

He is well known for his inspirational seminars and films on life success, business, wealth creation and personal development. His goal is to help people reach their full potential.

His personal interests include travel, boating, aviation, fine art, writing, and film.

You can find his website here:

You can find his profile here:

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Important note and Disclaimer:

This publication is not investment advice.  It is intended for wide distribution and then only to inform and illustrate.

This article has been prepared without taking account of any particular investor’s objectives, financial situation or needs. An investor should, before making any investment decisions, consider the appropriateness of the information in this article, and seek professional advice, having regard to the investor’s objectives, financial situation and needs.

Past performance is not a reliable indicator of future performance.

While every care has been taken in the preparation of this article, the publisher and Peter Spann make no representations or warranties, express or implied as to the accuracy or completeness of any statement in it including, without limitation, any forecasts.

The publishers and author expressedly disclaim all responsibility for any errors in or omissions from the information contained in this publication including all liability for any loss of damage suffered or incurred by any person as a result of or arising from that people placing any reliance, whether whole or in part upon the whole or any part of the contents of this publication.

© Copyright 2014 Peter Spann All Rights Reserved


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